Welcome to E.ON – where we drive real changes for energy transition. We take responsibility for a better future through stable and fossil-free energy solutions for people, cities, and industries. We are progressive and brave, while also being impactful and reliable. If you have passion and believe in the power of working together, then E.ON is the place for you.

Are you a seasoned leader with a passion for and proven track record of brand development and a desire to influence society? Bring your expertise in crafting impactful brand strategies to a role where you can truly lead and make a difference. E.ON is looking for their next

Head of Brand

As the Head of Brand you will get the opportunity to develop and execute a comprehensive brand strategy that elevates E.ON’s market position and drives growth. The role is responsible for overseeing brand management and ensuring a consistent and compelling brand narrative across all touchpoint in the Nordics.

You will lead a senior and dedicated team of seven employees and one main task is to ensure a strong collaboration to ensure that each competence and resources fully bloom. The role reports to the Director Brand, Corporate Communication and Political Affairs at E.ON Nordics and will be part of the functions management team and the Brand Council at E.ON Group. The role is based at the head office in Malmö.

Main tasks and responsibilities:

• Define and implement a comprehensive brand strategy aligned with the company’s goals and objectives.
• Develop the Swedish brand platform, brand identity, purpose, values, position etc
• Overall brand strategy including target audience, brand narrative/-messages and strategic sponsorships.
• Conduct market research to identify opportunities for brand growth and differentiation.
• Develop brand positioning, messaging and value propositions that resonate with target audiences.
• Ensure consistent brand messaging across all channels and marketing material.
• Oversee the creation and management of brand guidelines, ensuring all internal and external communications reflect the brand’s identity.
• Monitor and analyze brand performance metrics, making data driven decisions to optimize brand strategies.
• Develop and implement brand campaigns in the Nordics to build recognition, knowledge and contribute to a positive attitude towards E.ON within relevant target groups.
• Lead and mentor a team of brand professionals, fostering a culture of creativity and innovation
• Work cross-functionally with marketing, sales and customer service teams to ensure brand alignment and support business objectives.
• Develop and manage the brand budget, ensuring efficient allocation of resources.
• Track and report on brand marketing expenditures, demonstrating ROI and financial accountability

Who are you?

We are looking for a dynamic and strategic Head of Brand with a proven track record of developing and executing successful brand strategies and campaigns that drive sales. An experienced leader who supports and motivates others to excel and demonstrates a strong self-leadership. The right candidate has a strong business acumen, combined with good communication skills and ability to build relationships along with strong skills in stakeholder management. To deliver on the company vision and be fully motivated, we think you have a strong interest in the energy market and keeping up to date with industry trends alongside a thorough understanding of the brand and marketing landscape.

Profile:

• University degree or similar experience
• Extensive experience in managerial position within Brand Management (at least 8 years)
• Experience from working both B2B and B2C
• Experience from working with external agency relationships and managing budgets
• Experience leading and generating change
• Experience from working in large and complex organisations handling stakeholders
• Very good written and verbal communication skills in Swedish and English

Further information and application

We would love to know more about you and your motivation for this job! Please send us your application, CV and cover letter, in English. In this role we are cooperating with Ethel Executive. For more information about this job-opening, please contact Emma Lindén +46763442526 emma@ethelexecutive.se or Louise Brondin Månsson +46763283080 louise@ethelexecutive.se

Please note that we will be working with a continuous selection process, which means that we may close the application process earlier than stated if we find the right candidates. So, don’t delay, please send us your application today.

Start: As soon as possible, with regards of the notice period.

E.ON is an international privately-owned energy company. 75,000 employees in 15 countries work daily on developing technical innovations and user-friendly customer solutions for the new energy world. We are the first major energy company to truly focus on the energy solutions of the future through our business areas of smart grids and customer solutions.